Архивы Категорий: Маркетинг. Реклама

Главная / Маркетинг. Реклама
Marketing Ethics

Marketing Ethics

СПИН-продажи

Бестселлер о технологии эффективных продаж, неоднократно издававшийся на многих языках мира. На основе проведенного детального исследования авторы убедительно показывают, сколь велика разница между крупномасштабными и мелкомасштабными торговыми сделками, и развеивают распространенные мифы о существенных аспектах успешного заключения торговых сделок. Для менеджеров по продажам, торговых агентов, руководителей.

Consumer Behavior

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer’s role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

Система маркетинговых инструментов и механизмов их реализация в планировании территориального развития

Монография раскрывает теоретико-методологические направления использования маркетинговых инструментов в планировании территориального развития. Особое место в работе занимает разработка маркетинговых инструментов определения и оценки эффективности пространственных преобразований. Кроме того, в работе рассмотрены формирование нормативно-методической базы и практическая реализация всех механизмов стратегических маркетинговых решений территориального планирования. Материалы монографии могут быть использованы студентами бакалавриата, магистратуры и аспирантуры, слушателями бизнес-образования и преподавателями для подготовки к лекционным и семинарским занятиям по различным направлениям маркетинга территорий, а также специалистами, изучающими современные направления маркетинга территорий в различных регионах.

Quantitative Models in Marketing Research

This book presents important and practically relevant quantitative models used for marketing research.

Corporate Social Responsibility and Competitive Advantage

What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR»s theoretical development with the market»s perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers» evaluations of a company vary with respect to different dimensions of CSR that the company adopts.

Секреты высокого рейтинга

В данной книге собраны и описаны различные методы повышения рейтинга компании и торговых марок, рассмотрены вопросы брендинга, рекламы и рекламного бюджета. Значительное внимание уделено вопросам корпоративной культуры, взаимоотношений с партнерами и построения продаж, а также роли этих факторов в повышении устойчивости компании на рынке и формировании ее привлекательного имиджа в глазах как крупных клиентов, так и массового потребителя. Для всех интересующихся секретами успешного ведения бизнеса и путями повышения рейтинга компании.

Electronic Commerce: Fundamentals & Applications

Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims. It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building. «highly recommendable …The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. » Fintan Clear , Brunel University «the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and…

Relationship Marketing in Indian Services Organizations

So much has been said & written about Relationship Marketing in last few years, it was natural that it caught attention of the academicians, researchers and practitioners. The academicians and marketers all over the world are talking about «paradigm shift» in marketing. Hence, it was an obvious topic for investigation in the field of marketing research. The important aspect of this book is service industries in India. The service sector dominates the Indian economy today, contributing more than half of the national income. It is interesting to investigate the concept of relationship marketing emergence under the aegis of service marketing. This book helps the researchers to develop deep and gather knowledge & exploring the Indian service sector and to know what efforts are being undertaken to deliver customer satisfaction and develop brand loyalty with special reference to relationship marketing.

THE EFFECT OF CORPORATE IMAGE ON CUSTOMER»S SATISFACTION

This book project is aimed at explaining the effects of corporate image on corporate image on customers» satisfaction . However, this book project depicts that corporate image is consequently assumed to have an impact on cutomers choice of company when service attributes are difficult to evaluate. And further emphasied that customer satisfaction hasbecome a key component of virtually every corporate vision and mission statement.